CREATIVE LEAD & ART DIRECTOR

Dublin, IE

Collaborated with

brands like Pepsi, f1,

EA SPORTS and redbull.

Collaborated

with brands like

nike, Apple,porsche

Pepsi, f1, EA sports

Pepsi, f1, EA sports

and bmw.

and redbull.

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noteworthy

I’m Eduardo, a Lisbon-born Creative Lead and Art Director with international experience in brand identity, packaging, campaigns, and visual systems.
My work blends cultural relevance with visual clarity, bringing bold, strategic ideas to life across markets. From concept to execution, I craft visual narratives that strengthen brand identity and connect with audiences.

My approach is grounded in storytelling, craft, sustainability, and innovation, always aiming to create distinctive brand experiences with clarity, consistency, and impact.

I’m Eduardo, a Lisbon-born Creative Lead and Art Director with international experience in brand identity, packaging, campaigns, and visual systems. My work blends cultural relevance with visual clarity, bringing bold, strategic ideas to life across markets. From concept to execution, I craft visual narratives that strengthen brand identity and connect with audiences.

My approach is grounded in storytelling, craft, sustainability, and innovation, always aiming to create distinctive brand experiences with clarity, consistency, and impact.

Facts & numbers

95+
95+

Completed projects across brand identity, packaging, visual campaigns, and photography art direction, delivering creative solutions from local launches to global campaigns.

8+
8+

Years of experience blending creative direction, design thinking, and post-production to create visually compelling work for diverse audiences and markets.

10
10

Awards and honors recognizing work across brand identity, packaging, and campaigns, marking key milestones in my creative development.

WORK

EXPERIENCE

Global Design Manager

(PepsiCo - Dublin, Ireland)

(PepsiCo)
Dublin, Ireland

2025—Present

Global Senior Design Analyst

(PepsiCo - Dublin, Ireland)

(PepsiCo)
Dublin, Ireland

2022—2025

Global Design Analyst

(PepsiCo - Dublin, Ireland)

(PepsiCo)
Dublin, Ireland

2020—2022

Senior Designer

(Bang Bang Agency - Lisbon, Portugal)

(BanG Bang Agency)
Lisbon, Portugal

(Bang Bang Agency)
Lisbon, Portugal

2017—2019

Designer

(Formeldrei - Bern, Switzerland)

(Formeldrei)
Bern, Switzerland)

2015—2016

Designer

(Maxomedia - Bern, Switzerland)

(Maxomedia)
Bern, Switzerland

2015—2015

Designer

(Vexo - Lisboa, Portugal)

(Vexo)
Lisboa, Portugal

2013—2015

Trainee

(HAVAS - Lisbon, Portugal)

(HAVAS)
Lisbon, Portugal

2013—2013

AWARDS

SELECTED BRANDS

Pepsi, Gatorade, Mountain Dew, Tropicana, Lay’s, Red Bull, EA Sports, Microsoft, Formula 1, Microsoft, UEFA, Unilever, Nestlé, Lipton, Sumol+Compal, Delta Cafés, Vista Alegre, Bordallo Pinheiro, Sport Lisboa e Benfica, Público, Swissquote, and SBB-CFF-FFS.

Get in touch