Vista Alegre Catalog

Vista Alegre’s annual product catalogs require the creation of a new visual language each year. For the 2018 edition, the goal was to develop a concept that could stand alone as a premium object while seamlessly connecting with the brand’s wider communication across print and digital platforms.

The creative approach was inspired by the pigments, dyes, and textures found in the factory’s painting workshops. The expressive brushstrokes and vivid colors pay tribute to the craftsmanship behind Vista Alegre’s porcelain, transforming the creative process itself into the visual identity.

The concrete background was introduced as a contrasting element, highlighting the tactile quality of the paint and evoking the industrial environment where creation begins. The result is a bold yet refined design that celebrates artistry, materiality, and emotion in equal measure.