PEPSI X EA FC26

For the third year of Pepsi’s global collaboration with EA SPORTS FC™, the design unites football and gaming under the concept of “The Ultimate Silverware.” Inspired by the shine of victory, the visual identity turns Pepsi into the trophy itself, a bold, metallic system celebrating competition, precision, and play.

A triangular reflective pattern, built from smaller facets, connects to EA SPORTS FC™’s visual language, echoing the light, motion, and geometry of the game. Extending across cans, bottles, in-game rewards, and limited-edition jerseys, the design bridges football’s physical and digital worlds, blending streetwear aesthetics with the metallic finishes that define the campaign.

The campaign was amplified through collaborations with global football icons David Beckham, Lauren James, Ronaldinho, and Pelé, reinforcing Pepsi’s long-standing connection with football culture.