PEPSI ELECTRIC

To celebrate Pepsi’s 125th anniversary and the launch of its refreshed global identity, we introduced Pepsi Electric, a zero-sugar cola in an unexpected electric blue. The influencer kit I designed highlighted the bold visual world with a dramatic light-up label, centered on the Pepsi Globe and Pulse.

The disruptive launch caught worldwide attention, with over 300M in combined reach across editorial and social. Pepsi Electric became the first limited-time offer to embody the brand’s identity electrified and ready for the future.