Art Direction
/
Packaging
/
Photography
Goat Kit
(
6
)
/ About the project
The GOAT Kit is a tribute to Leo Messi’s extraordinary career and long-standing partnership with Gatorade.
As the Design Lead for this project, I spearheaded the comprehensive visual development and execution of a unified experience designed for discovery. Within the box, five exclusive posters capturing his iconic status and enduring legacy, designed to resonate with fans, while the inner panels offer a deeper dive, detailing each accomplishment and showcasing 45 stars representing his trophies at that time. My vision for the kit, encompassing its design and final presentation, extended to the photoshoot, ensuring each piece elevated both his legacy and the Gatorade brand.
/ Credits
Client:
Gatorade
Design Director:
Michael Castellon
Design Lead:
Eduardo Cartaxana
Design Execution:
Paul Young
Photographer:
Jenna Saint Martin
/ Year
2023
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